Beats x Lonely Ghost Popup

This project showcases a unique collaboration I conceptualized and designed between Beats and Lonely Ghost. Drawing inspiration from both brands' identities, I created a dynamic pop-up experience housed in a repurposed shipping container, blending creativity, music, and culture into one cohesive space.

The pop-up's design features an elevated DJ booth on the roof, setting the tone for an energetic atmosphere. The phrase "Text Me When the Beat Drops", a playful blend of Lonely Ghost's signature phrase and Beats' musical roots—is prominently displayed, tying the collaboration together and making it instantly recognizable.

I also designed limited-edition pieces for this collaboration, including co-branded clothing items and headphones, merging the bold, modern aesthetic of Beats with Lonely Ghost’s youthful, expressive style. Every detail of the pop-up layout was crafted with intention, from the product displays to the interactive elements, ensuring an immersive experience for visitors.

The entire concept was brought to life through SketchUp, showcasing my ability to create visually engaging and functional spaces while seamlessly blending two distinct brand identities into one unforgettable event.