Repackaging

For this project, I reimagined the packaging design for Edible Arrangements, focusing on functionality, aesthetic appeal, and user experience. The goal was to create a design that not only protects and showcases the products but also encourages interaction and effortless rotation to enhance the presentation of the edible creations.

The redesigned packaging features a flowing layout with intuitive design elements that guide users to rotate the arrangement, ensuring every angle of the product is beautifully displayed. This dynamic approach highlights the vibrant, handcrafted details of each arrangement, making the unboxing experience as enjoyable as the product itself.

By blending practicality with a visually engaging design, this packaging concept adds a fresh and modern twist to Edible Arrangements, elevating the brand while maintaining its commitment to quality and customer satisfaction.