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3xhale Active is a dynamic and innovative athletic brand that I conceptualized and brought to life from the ground up. I developed every aspect of the brand, including its name, logo, color palette, and overall identity. We were assigned a letter and a number, and had freedom of the type of brand we wanted to create. The name "3xhale Active" reflects a focus on balance, energy, and mindfulness in fitness, inspiring individuals to push their limits while staying grounded.

The visual identity features a bold and modern design with a sleek logo that symbolizes strength and fluidity. The carefully curated color palette combines energizing hues with calming tones, creating a perfect harmony that resonates with the brand's mission.

To bring the brand vision to life, I created a series of mock-ups that showcase how 3xhale Active would appear across various platforms and products. These include apparel designs, packaging, and marketing materials, all crafted to reflect the brand’s commitment to empowering active lifestyles.

This project highlights my ability to create a cohesive and compelling brand from concept to execution, blending creativity with strategic thinking.